Crew Boutique 
Rowing Studio

Crew is the first boutique rowing studio in Australia. Rowing is a fun, team building sport that is high-intensity, low-impact and is perfect for the office worker who needs to duck out for a quick session at lunch time. Located in the heart of Sydney city, Crew has quickly taken off and is making it’s mark on Sydney over the past 18 months.

My Role:
Art direction, branding, identity, digital design, print design, signage, events, apparel, branded collateral.

Tools Used:
InDesign, Photoshop, Illustrator, Squarespace

Timeline:
2016 - 2018

Crew & Guth Design

Owner, Mike Aldridge, came to me with two main goals - to be the first rowing studio in Australia and to be the best rowing studio in Australia. He wanted a brand that was simple, iconic, fashionable and something that pays tribute to the team sport of rowing.

I took an illustrative approach for the logo, creating a geometric symbol that encapsulates everything that Crew is, and represents. To achieve this, I delved deep into the history of rowing, encapsulating the ‘old school’ crossed oars with a fresh, geometric and modern twist. From there we rolled the brand out cohesively to include full window signage, outdoor light box, promo flyers, social media images, a-frame and pull up banners.

“I receive daily feedback from people about how strong my Crew branding is and it's all due to the talent of Elisa.”

Working with E has been huge for my business. Starting a new studio can be daunting and E has guided me all the way through. She has designed my logos and created all my Crew branding which looks amazing. Elisa has promptly assisted me with everything from social media planning to last minute studio promotion artwork etc. 

Mike Aldridge, Founder of Crew Rowing Studio

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