Peak Chocolate

 Peak Chocolate is a boutiqe chocolate brand, and a first of it's kind within Australia. Each chocolate focusses on functionality and enhancing aspects of lifestyle (rather than 'flavours'), such as exercise, concentration and sleep,  There are 3 types of chocolate within the brand. Active - Energises before exercise. Focus - Assits with concentration while working. And Rest - which enhances falling asleep and sleep quality.

My Role:
Art direction, branding, identity, packaging, digital design. print design, signage, events, apparel, branded collateral.

Tools Used:
InDesign, Photoshop, Illustrator.

Timeline:
2015 - 2020

Peak Chocolate & Guth Design

At the start of their journey, the Peak founders approached me, asking me to create a brand and chocolate packaging that was stylish, and something people felt they 'had to get their hands on'. After listening to what they 'wanted', I created the brand that they truly 'needed' to stand out from the crowd - a brand that is simple, bright and iconic.

Recently, as we approached the launch of Focus and Rest, the brand underwent a make-over. We excitedly prepared for a 'collection' of chocolate, as opposed to one kind. This rebrand allowed for additional types of chocolate in the future, and also minor changes to the packaging be made with little effect to the design.

"We have received at least as many compliments for our packaging design as we have for the taste of our chocolate."

At Peak Chocolate we had the good fortune of engaging Elisa at the very earliest stages of our development. Soon after deciding on a name and launch product Elisa set to work crafting a brand image, identity and visual tone of voice which has been at the heart of all aspects of our marketing. 

Elisa has that required balance of creative flair and professional discipline that you find in all good designers. And she applies those principles to every assignment, no matter how big or small. From the initial brief right through to the finished product Elisa displays a professionalism and a dedication to the task that is quite amazing. Elisa sees the big picture but equally sweats the detail...the results speak for themselves. She has truly been a pleasure to work with.

Michael Freedman, Founder of Peak Chocolate

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